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Helping You Develop a Content Marketing Strategy That Creates Brand Awareness, Builds Trust and Turns Cold Prospects Into Loyal Customers.

Creating content without a strategy is like heading on a road trip without a GPS – it takes a lot longer to reach your destination.

A well thought out content strategy maps your business objectives and aligns content with these goals.

The result is content is informative, valuable, actionable and helps customers move closer to their online marketing goals.

What’s Included In the Content Strategy?

Here’s everything that is included in the content strategy:

Content Analysis

We will analyse your online content to identify what’s good, what can be improved and opportunities to target customers at all levels.

Avatar Identification

We’ll look at your ideal client avatar, where you can find them and the best strategy to connect with them at different stages of the buyer journey.

Business Goals

We’ll get clear about your goals at each stage of the buyer journey, and help you develop a content strategy that is aligned to your business goals.

Content Plan

We’ll put together a content plan which covers content types, content creation, content delivery and content distribution.

Content Strategy Execution

Once you have a content strategy created, you will have the option to get all your content created for you.

This includes content for

Top-of-Funnel (TOFU)

Content designed to raise awareness of your business, brand, products or services. The content could include:

This includes:

  • Blogs
  • Infographics
  • explainer videos
  • Facebook posts
  • LinkedIn posts
  • White Papers

Middle-of-Funnel (MOFU)

Content designed to build trust and establish authority in your niche.

This includes:

  • Free Reports
  • Cheat Sheets
  • White Papers
  • Short Courses
  • Other trust building resources

Bottom-of-Funnel (BOFU)

Content designed to convert prospects into customers.

This includes:

  • Webinar content
  • Case studies
  • Testimonials
  • Courses
  • Special Offers

Want to find out more?

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