Copywriting Results

Is the Big Promise Headline Dead in Sales Letters?

If you’re on the email list of a Direct Response Marketer, you’ve probably been hammered by sales letters with a big promise. If you’re a

However great your product or offer, often you may be surprised the persuasive copy in your sales letter fails to generate the desired response from

The average consumer is bombarded with a zillion advertising messages every day. Getting past the filters that allow only a trickle of messages to

Whether you’re finding it hard to get qualified leads or finding it difficult to convert them to paying customers, wouldn’t it be great

The term Unique Selling Proposition or USP as it is commonly known, was introduced in the 1940s by adman Robert Reeves. The purpose of a USP

One of the most common copywriting mistakes made by marketing strategists when is an overriding focus on product features in their advertising

Landing page videos. Do they work? Whether you’re on LinkedIn, Facebook or your other favourite social media, there’s no escaping videos. Of

Are you looking for ways to optimize your return on ad spend (ROAS) on your Facebook Ads? Writing effective copy for your Facebook Ads is critical

With social media platforms playing a key role in driving traffic to offers, attention-grabbing headlines for Facebook ads has become more