Creating content without a strategy is like heading on a road trip without a GPS – it takes a lot longer to reach your destination.
A well thought out content strategy maps your business objectives and aligns content with these goals.
The result is content is informative, valuable, actionable and helps customers move closer to their online marketing goals.
Here’s everything that is included in the content strategy:
We will analyse your online content to identify what’s good, what can be improved and opportunities to target customers at all levels.
We’ll look at your ideal client avatar, where you can find them and the best strategy to connect with them at different stages of the buyer journey.
We’ll get clear about your goals at each stage of the buyer journey, and help you develop a content strategy that is aligned to your business goals.
We’ll put together a content plan which covers content types, content creation, content delivery and content distribution.
Once you have a content strategy created, you will have the option to get all your content created for you.
This includes content for
Content designed to raise awareness of your business, brand, products or services. The content could include:
This includes:
Content designed to build trust and establish authority in your niche.
This includes:
Content designed to convert prospects into customers.
This includes: